by Amanda Ferracini, Ana Rita Branco and Igor Myronov
Salone Del Mobile Milano 2022
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First News About This Italian Design Event
The Salone Del Mobile Milano, which began in 1961 as a platform for promoting Italian furniture and furnishings exports, has now grown to become the most eagerly anticipated event in the furniture world. Every year, over 2,000 exhibitors participate in this trade fair, showcasing excellent goods and solutions for contemporary living that integrate design, technology, flexibility, and sustainability. Join us, and discover the ultimate guide with all the information that you need to know about this Milan Furniture Fair.
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In this article, divided into two parts, you will find all the information you need about this Milan Furniture Fair and this magnificent city:
1. iSaloni 2022:
- About Salone Del Mobile Milano
- Salone Del Mobile Milano 2022 Dates
- Salone Del Mobile Milano Exhibitions
- Luxurious furniture brands you will find on iSaloni
2. Explore the city:
- Top Hotels to Stay In
- Top Restaurants & Bars
- To Galleries & Museums to Visit
- Top Attractions
- Top Design Districts
About Salone Del Mobile Milano
The Salone Internazionale del Mobile, which began in Milan in 1961 as a vehicle for promoting Italian exports of furniture and accessories, has become the global benchmark event for the furnishing and design industries.
These events, which are held under the umbrella of this Milan Furniture Fair, occupy a net area of about 210,000 square meters at the Rho Fiera Milano fairgrounds each year, presenting over 2,300 of the most innovative and creative enterprises on the global market.
The iSaloni attracts over 370,000 professional visitors each year, with just under 70% of them coming from other countries, as well as over 5,000 national and international journalists and around 27,500 members of the public over the weekend, making it the unmissable sector-wide appointment. Not to mention the accompanying activities, which are typically produced by top worldwide artists and designers, because the Salone is not only about commerce but also about culture. This is the Salone, presently in its 60th edition: an international platform with the “privilege of actuality” that illuminates the condition of the design. For years, every year.
Salone Del Mobile Milano 2022
Rho Fiera Milano, 07_12.06.2022
Salone del Mobile Milano is coming up next. It sounds like the title of a movie. We could even make a joke about it if it weren’t for the plethora of unknowns that seem to be cropping up all over the place right now. Is it truly going to happen? When? How? Who is going to be there? How many of us will there be? It’s difficult to get reliable information these days, what with all the rumors and fake news. Let’s put an end to this. A complete halt. The dates are June 7th to 12th.
The recipe is simple: it’s conventional, but it’s also fresh, refreshed, and unexpected in spots. And sure, as the iSaloni has taught us throughout the years, all of the stands reflect the soul of the brands. EuroCucina with Technology for the Kitchen and the International Bathroom Exhibition will also be held again this year. Workplace3.0 is a foregone conclusion. S.Project and SaloneSatellite will take on several identities. The businesses: 1,450 spots are completely sold out. Other countries will be present. Exhibitors from more than 30 countries have already signed up. Milan: the Salone event, which serves as a gift to and within the city. All of this has been confirmed by Maria Porro and is chronicled on our digital platform with regular updates and previews. Keep an eye out!
Salone Del Mobile Milano Exhibitions
Salone Internazionale del Mobile
The iSaloni is a space for cross-pollination and experimentation, as well as fresh chances for reflection on the world of design and design.
A showroom that has always combined commerce and culture, influencing the history of design and decor in the past, present, and future. A global marketplace for truly exceptional products with a focus on innovation. Three styles are represented at the Salone Internazionale del Mobile: Classic, which is based on the values of tradition, craftsmanship, and expertise in the art of creating classic furniture and things; The department devoted to timeless luxury re-read in a contemporary key, with design, objects that speak of functionality, innovation, and boast a wonderful sense of style and lux. A collection of items that combines quality and technology, shaped by the ingenuity of top sectoral enterprises that have invested year after year in creative products and home furnishing solutions to grow their businesses.
The Salone Del Mobile Milano’s enormous value as an international showcase for creativity and a forum for industry professionals, with over 370,000 attendees on average each year from 188 different countries, is confirmed by a large number of exhibitors and thousands of products being unveiled for the first time.
International Furnishing Accessories Exhibition
With a wide range of products – furnishing accessories, furniture, decorative pieces, fabrics – and styles, the show concludes the Salone Del Mobile Milano trade activities.
The International Furnishing Accessories Exhibition, which began in 1989 in response to rising demand for decorative goods, has grown to become the industry’s leading event, showcasing an increasingly diverse and comprehensive selection of excellent pieces year after year, encompassing the entire home furnishing system, ranging from decorative objects to furnishing accessories and home textiles.
The nearly 370,000 people who travel to the show each year will find it packed with everything that helps to lend character and individuality to the residential spaces, thanks to more than 200 exhibitors.
The buzzwords for this event are innovative design, elegance, and trends. Accessories that can be used on their own, but when combined, help to redesign a room. Exclusive pieces in a variety of styles, from modern to classic, make houses even more inviting and ensure that they reflect the personality of the people who live there.
Workplace 3.0
Workplace3.0 is envisioned as an indispensable think tank for learning about and comprehending forthcoming workplace transformations. It’s more than a show; it’s a springboard for generating forward-thinking ideas that can adapt to a changing market and changing demands.
With the introduction of Workplace3.0, an innovative exhibition area devoted to design and technology in workspace planning, the Salone dedicated to the workplace has confirmed its new vocation as an exploration of brand-new approaches, forms, and solutions to the workplace “of the future,” in which the human factor and smart technologies play a vital role.
The world of work, like the concept of work, is continually changing: new approaches necessitate new workspaces. Workplace3.0, a design and technology conference, is the best-equipped event to address this transformation and market demand. It features the greatest items for procurement plans, reception areas, and office spaces from the leading firms working on solutions that align with new ways of working and design requirements for “inhabiting” the workspace.
The new exhibition format debuted with the 2019 edition of Workplace3.0. The 53 exhibiting businesses created a liquid and hybrid presence throughout the fairgrounds, further emphasizing their objective to encourage creative experimentation. This new exhibition style reflects the workplace’s social change into a flexible, permeable, and dynamic space conducive to professional contact and involvement with other day-to-day activities.
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S. Project
The way we think about and manage interior space is always changing. As is the manner in which it is told. At the Salone del Mobile Milano, S. Project, a new fluid and crosscutting exhibition format was unveiled.
S.Project, a crosscutting area dedicated to design items, as well as decorative and technical interior design solutions, debuted. S.Project selected, collected, and valorized manufacturers’ proposals in complete synergy with the Salone Internazionale del Mobile, The International Furnishing Accessories Exhibition, Euroluce, Workplace3.0, and SaloneSatellite, providing a 360-degree perspective on interior architecture and responding to the latest market demands.
The multisectoral focus of S.Project distinguishes it as a multidimensional area with a diverse assortment of goods, with products spanning from interior to outdoor furnishing, from wellness products to fabrics, from lighting to acoustic solutions, from coverings to finishes.
S.Project aspires to be a new business-to-business platform that fosters collaboration between retailers, designers, and businesses, offering a welcoming environment and the best networking opportunities. It’s the perfect setting for demonstrating industrial excellence, fresh concepts, and innovative solutions to industry professionals as well as national and worldwide buyers.
EuroCucina / FTK – Technology For the Kitchen
The biennial International Kitchen Furniture Exhibition, together with its companion event FTK (Technology For the Kitchen), has been the premier showcase for high-end kitchens since 1974.
The 22nd edition of EuroCucina, as well as FTK – Technology For the Kitchen, a companion event focusing on built-in household appliances and their evolution, delivered a targeted and innovative response to the growing interest in the sector.
Efficiency and evocation were the driving principles behind the exhibitions, which were displayed by 117 organizations within a 22,000-square-meter exhibition space. Kitchens have evolved from strictly functional areas to become domestic hubs, gathering places for friends and family. This resurgence of the domestic hearth creates an integrated, versatile, and professional place that never fails to elicit strong emotions.
Visitors were greeted with a wide selection of high-quality items. At EuroCucina, all of the exhibits embodied modern design, technical innovation, next-generation performance, energy efficiency, and ease of use. New shapes, colors, and materials served to distinguish the kitchen as a gathering spot for friends and family.
FTK – Technology For the Kitchen – gave an overview of the state of the art technology of built-in domestic appliances, with models, prototypes, and concepts designed by firms that place a high value on research, as usual, with 48 exhibitors over an exhibition area of 22,192 m2.
International Bathroom Exhibition
The International Bathroom Exhibition, the newest of the exhibitions, featured innovative goods and concepts for bathrooms in a circular format, providing a comprehensive overview of sectoral trends.
The International Bathroom Exhibition, which began in 2003 as a component of the Salone Internazionale del Mobile and evolved into its own exhibition in 2006, reflects the transformation of the domestic bathroom from a merely practical place to a devoted refuge for leisure and wellbeing.
On a total of 20,600 m2, 243 exhibitors put up their stands, presenting a wide range of high-quality goods to meet the growing demand for high-performance rest and relaxation products.
The 7th edition showcased the companies’ unique focus on sustainability like never before. Cutting-edge bathroom goods reflected today’s high need for efficiency and energy conservation, with a focus on water conservation, indoor pollution prevention, and personal health. Needless to say, the ergonomics, colors, and decorations that stir the emotions and emphasize the sensation of wellness acquired in this place were not overlooked.
SaloneSatellite
The international design festival for those under the age of 35. The goal of SaloneSatellite is to strengthen the links between research, design, and industry. It seeks to facilitate the contact between businesses and young designers preparing to enter the profession and the market post-study. It is open to designers under the age of 35.
SaloneSatellite also features work from design-focused universities and schools. This involvement is geared toward staying current with how the educational system is changing around design, what priorities are indicated to students and research processes, and how students’ intellectual and practical abilities are stimulated, resulting in their understanding of the problems and consequences of certain production methods. The SaloneSatellite Award, which began in 2010, is another way to bring young designers and entrepreneurs together.
Luxurious furniture brands you will find on iSaloni
Boca do Lobo
The DNA of Boca do Lobo is Haute Craftsmanship and Luxury Inspiration! They will give a powerful presentation of breathtaking and outstanding works at iSaloni. Expect a slew of contemporary and high-end furniture from this top Portuguese business, which is constantly striving to improve its design and craftsmanship.
Seletti
The worlds of design, art de la table, furniture, lighting, object, and decoration. Seletti has a history of vision and evolution. Ever since it was established in 1964 in Cicognara, Mantova, the company has pursued its mission of making the most of professionalism, service and above all, endless product research, striving for improvement, innovation, and originality. A top Italian Brand for a top Italian Event.
Home Society Group
Sahrai Milano
Sahrai Milano is a top brand of luxury custom-made rugs designed in Italy. This brand’s products fully embody the values of Italian tapestry craftsmanship, and Sharai’s Collections are excellent in the furnishing accessories field.
DelightFull & Essential Home
Focused on Lighting Pieces, DelightFULL’s designs reflect a personality, a frame of mind, and strong emotions are present in each detail. Inspired by jazz music, DelightFULL’s mission is to conquer the world through unique lamps! Made by local artisans who practice the elementals of craftsmanship, this brand’s products are long-lasting masterpieces and you’ll be able to see them at iSaloni.
The sister brand of DelightFULL, and like that Luxury Brand, Essential Home is the epitome of bohemian elegance and design. It’s mid-century modern lines that merge important historical references from the 1930s and 1960s with contemporary influences. The harmony of masculine and feminine, classic and contemporary, is the essence of the Maverick brand with its refinement and emblematic style.
Bentley Home
Since 2013, the Bentley Home line has been expressing the automobile brand’s luxury flair. Bentley Motors’ silhouettes, rich materials, and iconic designs have been turned into a new language for the house. Goods can be customized in the finishes that have made the British brand unique, from the most precious leathers to Calacatta and Valentine Grey marbles, all the way to woods that reflect the automobile codes.
Covet House
As per usual, Covet Group will be represented at iSaloni with a super stand by Covet House that will incorporate pieces for all tastes and from of the most luxury furniture brands, namely, Caffe Latte Home, Circu, Covet Collection, and Covet Lighting. Don’t miss the chance to enjoy a luxury experience at this Covet Stand.
Roberto Cavalli Home
The Roberto Cavalli Home Interiors collection pays homage to the Roberto Cavalli Maison’s most iconic lines. A combination with a particular personality, true to the brand’s philosophy and DNA, capable of combining fashion and design with glamour and sensuality. Roberto Cavalli Home Interiors is inspired by the fashion house’s iconic prints and patterns: a galaxy of vibrant colors, precious textures, and beautiful patterns, mixing and overlapping bold animalier prints and softer embroideries, sculptural shapes and irregular lines, urban taste with natural elements like rocks, flowers, and lush jungles.
Luxxu & Pullcast
With a prestigious and revivalist attitude, Luxxu provides increasingly bolder designs and is always combined with the finest craftsmen’s technics. This brand’s pieces represent an endless promise of elegance and distinctiveness that shapes Luxxu’s future.
Also, at iSaloni discover the exclusive and luxury world of PullCast and dive into this brand’s amazing and elegant list of decorative and architectural hardware products.
Kartell
Kartell has been a symbol of Made in Italy design for almost 70 years, and its design journey has been founded on continual innovation ranging from creative thought to material use, industrial processes, and communication through shop windows and the digital world.
Today, Kartell is the perfect synthesis of its past and continual projection into the future, combining a rich business culture with a willingness to always explore new roads and new experiences, all guided by a strong desire to do.
Explore the City
This is the basis of what you can expect from ISaloni 2020, but Milan has a lot more to offer. You can enjoy these events, but you should also enjoy the city and that’s why we want you to present a complete Milan City Guide for your enjoyment!
Top Hotels to Stay In
BVLGARI HOTEL – Settled in an 18th-century edifice, the Bulgari hotel will make you feel right at home in the heart of Milan. It’s impossible not to fall under the charm of the ideal setting. The friendly staff will give you the impression of being welcomed in a luxury private residence. All rooms and suites are so elegant and combine modern design, polished lines, and luxurious details. The centerpiece of the Bulgari hotel is probably their private garden, an oasis of tranquillity. A perfect place to enjoy an aperitif alla milanese. For some downtime away from the hustle and bustle, guests can retreat to the stunning spa for a swim.
MANDARIN ORIENTAL MILAN – Mandarin Oriental Milan offers luxury accommodation a short walk from the fashionable Milan fashion boutiques. The property features a restaurant on-site with 2 Michelin stars and meeting facilities. Set in a complex of 5 connected 18th-century buildings, all rooms and suites are air-conditioned and designed by Antonio Citterio, modern décor, and taco floors. They offer views of the courtyard or the street, and some offer views of Milan’s Cathedral.
PARK HYATT MILANO – In all of its 81 rooms and 25 suites, the Park Hyatt Milano offers luxury and serenity in the form of clean design and quiet comfort. Park deluxe executive king rooms feature fruit baskets and your choice of mineral waters, while a Park terrace suite boasts gorgeous views of Milan from a private terrace. You’ll never go hungry with mouth-watering, on-site dining options like Michelin-starred Restaurant VUN, where you can enjoy a multicourse tasting menu unlike any you’ve ever tried. For breakfast, La Cupola features daily selections of croissants and fresh juices.
PALAZZO PARIGI HOTEL AND GRAND SPA – From the outside, Palazzo Parigi Hotel & Grand Spa looks like any of Milan’s modern office buildings — glassy windows, metal frame, business style. Just take a deep breath and walk inside. If the magnificent Murano glass chandelier doesn’t blow your mind, then the “I wanna wear a ballgown and traipse down this luscious marble staircase” will. Palazzo Parigi is neoclassical luxe with a French twist throughout its ten floors. Its vibe is cosmopolitan and stylish, shown off by its staff, a well-heeled team of polyglots straight from the runway. Location is key: Turn the corner, and you’re in the Fashion Quadrangle, the very epicenter of Milan’s finest.
BAGLIONI HOTEL CARLTON – The excellence of the services offered by this hotel, along with its strategic location in the heart of the fashion district and the most important city hubs, make the Carlton one of the structures favorite by many tourists, but it is its attention to privacy to have gained the trust of major international personalities, from the world of finance to that of music and fashion. The Guest Book at the Carlton and at the whole Baglioni Hotel group really has few equals. The whole project was designed by the Spagnulo & Partners Studio.
HOTEL PRINCIPE DE SAVOIA – With a rooftop spa and spacious rooms with classic design and luxurious furnishings, Hotel Principe Di Savoia is located 100 meters from Milan’s Repubblica Metro and Railway Station. Rooms at Hotel Principe Di Savoia are decorated with traditional dark wood furnishings and luxurious fabrics. The spa has a sauna, a hammam, and a pool with frescoes. Principe Di Savoia’s attentive staff can book tickets and provide free limousine service to the city center. The ideal place to stay during the Milan Design Week 2018.
Top Restaurants & Bars
RISTORANTE BISTROT MARTINI DOLCE&GABANNA – This luxury location owned by the popular fashion brand Dolce & Gabanna is the perfect spot to have a fine dining experience. It’s also the place to relax and become aware of the latest interior design trends.
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BAR LUCE – This restaurant interior was designed by director Wes Anderson. With green as the base color, it includes stunning patterned wallpaper prints, Formica chairs, terrazzo floors and pinball machines that create an atmosphere with a quirky, retro feel.
T’A – This restaurant was designed by local architect Vincenzo de Cotiis who gave the space a 1960s retro Italian flair mixed with the designer’s signature edge. It has a mix of white and black marble on the floor, sophisticated upholstery, and modern suspension lights. The food is just as good as the decor!
CERESIO 7 – Ceresio is located on the rooftop of fashion label Dsquared2’s Headquarters and it has a stunning view over Milan. The restaurant, designed by Dimore Studio, has a polished, clean-lined design that almost feels like being transported to midcentury Palm Springs with an Italian twist.
GIACOMO ARENGARIO – Envisioned by design firm Studio Peregalli, this Art Deco Bar & Restaurant is located on the top floor of the Museo del Novecento and overlooks the stunning Piazza del Duomo. This gleaming cocktail bar is surrounded by 1930s decorative touches and walls covered with geometric patterns that provide a stunning bar vibe.
Top Galleries & Museums to Visit
GALLERIA CARLA SOZZANI – The gallery is located in a former industrial building, typical of Milanese architecture. Since its opening, Galleria Carla Sozzani has established itself as one of the most important photography galleries in Italy. Over 200 exhibitions have been shown in the presence of famous photographers, often presenting works that had never been shown in Italy before: Helmut Newton, Annie Leibovitz, Bruce Weber, Bert Stern, Sarah Moon, Paolo Roversi, David Bailey, Hiro, David LaChapelle, amongst others.
PAC – PAC’s exhibitions are often a source of interest and debate in Milan because they highlight issues of great social importance (for example Regina José Galindo’s 2014 “Estoy Viva” show addressed the female condition, while the 2013 “Rise and Fall of Apartheid” exhibition gave insight into life before, during and after apartheid).
MUSEO DEL NOVECENTO – The Museo del Novecento was established on 6 December 2010 with the goal of spreading knowledge of 20th-century art and offering a more comprehensive insight into the collections that the city of Milan has inherited over time. Besides its core exhibition activity, the Museum is active in the conservation, investigation, and promotion of 20th century Italian cultural and artistic heritage with the final aim of reaching an ever wider audience.
HANGAR BICOCCA – If you love art, design, and getting out of the city center, you’ll love Hangar Bicocca. Housed in a converted industrial building in an up-and-coming area outside the city center, Hangar Bicocca attracts artsy types with its cutting-edge exhibitions and workshops. This place is famous for its site-specific installations (similar to those at London’s Tate Modern) that over the years have included giant balloons and rooms set at -30 °C.
MUDEC – In line with constant efforts on the part of the municipal authorities to preserve the memory of the economic and social processes that have shaped the city’s identity, the Milan City Council took steps in 1990 to buy the old Ansaldo industrial plant at Porta Genova and use it for cultural services. The disused factories, authentic monuments of industrial archaeology, have been converted into studios, workshops, and new creative spaces.
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LEONARDO DAVINCI SCIENCE AND TECHNOLOGY MUSEUM – After seeing the last supper of DaVinci at the Santa Maria Delle Grazie, you should visit the Museo Nazionale Della Scienza e Della Technologia Leonardo da Vinci where you can find more of his original drawings and numerous models of his scientific innovations. Moreover, it has interactive labs, a submarine exhibit, and a section devoted to science for young children.
MIART – The international fair of modern and contemporary art has just announced its 24th edition, organized by Fiera Milano and held from April 5 to 7 at Pavilion 3 of Fiera Milano City in Milan. Under the artistic directorship of Alessandro Rabottini, 186 international galleries from 19 countries will exhibit works by modern masters, established contemporary artists, emerging talents, and experimental designers divided into seven different sections. Many international galleries will return from previous editions, including A Arte Invernizzi, Alfonso Artiaco, Bortolami, Galerie Isabella Bortolozzi, Campoli Presti, ChertLüdde, Clearing, Galleria Continua, Raffaella Cortese, Thomas Dane Gallery, Massimo De Carlo, Dvir Gallery, Rodolphe Janssen, Kalfayan Galleries, Gladstone Gallery, Kaufmann Repetto, Peter Kilchmann, Andrew Kreps Gallery, Lelong & Co, Magazzino, Mai 36, Giò Marconi, Massimo Minini, Office Baroque, P420, Gregor Podnar, Almine Rech, Lia Rumma, Sprovieri, and Zero. A strong selection of galleries active in the promotion of historical positions and post-war art will include: Cardi, Casoli De Luca, Cortesi, Galleria dello Scudo, Mazzoleni, Montrasio Arte, Repetto Gallery, Robilant + Voena, Richard Saltoun, Gian Enzo Sperone, Studio Marconi ‘65, Tega, and Tornabuoni Arte.
Top Attractions
You can’t visit Milan without visiting the Duomo di Milano. It’s like visiting Paris without going to the Eiffel Tour or the Sacre Coeur. Is hard not to know anything about Duomo di Milano, not only because it’s the fourth largest cathedral in the world, but mainly because it’s Milan’s main tourist and cultural attraction. Even though it was started in 14th century, the final touches were made during the reign of Napoleon. Through the centuries this church has been the scene of countless social cultural and religious events. The Duomo is a place of history, religion, art and Italian power. If you prefer to do some shopping, but still want to visit a historic place, then why not mix both in the same place? If you want to do that, then you can visit the Galleria Vittorio Emanuele II. It’s one of the most popular shopping destinations as well as one of the most beautiful galleries in the world.
Besides Design Events and Luxury Hotels, Milan’s also the home of the Centuries of History. To experience Art and History, you must pay a visit to some of the hundreds of museums, cathedrals, shops, gardens, historic places, and art galleries of Milan. One of the top museums of Milan is also one of the Most Historical Buildings of the City: The historical Castello Sforzesco. It’s in the Pinacoteca of this castle that you can find Michelangelo’s Rondanini Pieta, one of this legendary’s artist most recognized works of art!
Top Design Districts
Brera Design District
This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighborhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms, and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design-savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and commercial real estate development.
Ventura Centrale Design District
The formerly abandoned 9 spaces of the Magazzini Raccordati via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes center stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands. Projects in the area are curated and powered by the international design organization Ventura together with local association Centrale District, spread over the core areas of Centrale Railway Station and the nearby area of Repubblica. It has been announced that for the 2019 edition of the Fuorisalone, Ventura Projects and Grandi Stazioni have joined forces to devote the spaces of Magazzini Raccordati, within the Centrale District, to the world of fashion. This means, a whole year featuring fashion parades, exhibitions, cultural events, and shootings.
Tortona Design District
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighboring area – namely the one lying behind the Navigli, known for its “vibey” atmosphere – multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original, and experimental events targeted, according to the organizers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces. It’s at Tortona that we find the SUPERSTUDIO, the iconic place of design in Milan, the pioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District since 2000. With the SUPER DESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio pursues its mission on quality, excellence, research. The next edition of Gisella Borioli‘s project with the art director Giulio Cappellini follows the usual ONLY THE BEST mission with particular attention to the TECH&GREEN theme.
5 Vie Art Design District
Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites, and breathtaking inner courtyards. 5vie District involves a cultural and territorial marketing project to promote Milan’s Old Town.
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