Maison et Objet 2018: Best Design Conferences You Must Attend (DAY 04) — Do not miss the great opportunity to keep yourself a step ahead on how evolving consumer trends and brand offers. Make sure you’re attending to some of the most challenging design events on the Planet.

On January 19-23, 2018, Paris will be hosting one of the best design events worldwide. And Interior Design Magazines‘ editors will not miss the great opportunity of covering the main design trends during the event. But you might keep in mind that Maison et Objet Paris is also a great opportunity to attend to some of the best conferences in the Design industry. So, get started on the right foot by exploring the best design conferences that will take place during the Maison et Objet‘s 4th day!

L’ESPACE CONFERENCES

The CONFERENCE AREA hosts 5 to 6 keynotes speeches and discussions a day on subjects varying from hospitality to retail, talks with exceptional designers, inspiring new concepts in interior design and the newest trends. Decoding the show’s main trend theme for January 2018 called “SHOW ROOM” is one of the main events to feature here.

SOCIAL MEDIA: DECOR UNDER THE INFLUENCE
11:00 – 11:45am

Influence marketing takes over the world of decor and becomes a springboard for bloggers/entrepreneurs. Some real-life case studies, with an analysis of the success story “The Socialite Family”. Constance Gennari, founder, The Socialite Family, Agathe Nicolle, Founder, Woo Agency, Moderated by Stéphanie Caumont, Consultant. More info

INDUSTRIAL REVOLUTION
12:00 – 12:45pm

Designer Christien Meindertsma is joined by Stijn Roodnat from Dutch brand Label Breed and writer Tamar Shafrir to discuss Meindertsma’s Flax chair and the potential for embedding social critique into commercial products, hosted by Disegno. With Tamar Shafrir, writer, Christien Meindertsma, designer and Stijn Roodnat director of Label Breed, Moderated by Olie Stratford, a journalist for Disegno. More info

HANNAH CARTER OWERS: OUT OF CONTEXT
01:00 – 01:45pm

Objects, furniture, and art: How the unfamiliar can become familiar and vice versa in a hotel setting. With Hannah Carter Owers, Directrice, Universal Design Studio, Moderated by Guy Dittrich, Editor-at-Large, Sleeper Magazine. More info

LIFE TUGS AT THE HEARTSTRINGS
02:00 – 02:45pm

Alongside running a leading global design & architectural studio – delivering schemes for the likes of Jay-Z & Sony PlayStation – Lee PENSON has now co-created JO&JOE with AccorHotels; a brand that’s pressed the reset button on life in general. With Lee Penson, Designer Founder and C&O, Penson, Moderated by Guy Dittrich, Editor-At-Large, Sleeper Magazine. More info

VIRTUAL DECOR, AUGMENTED DECOR: THE NEW FACE OF 3-D
03:00 – 03:45pm

Thomas Griffoin, Founder, The Full Room, Pierre Maheut, Product Manager for Architecture & Industrial Design, Allegorithmic, Moderated by Stephanie Caumont, Journalist. More info

ATMOSPHERES: THE CULTURAL SAMPLING OF RAFAEL DE CARDENAS
04:00 – 04:45pm

New York architect and designer, Rafael de Cárdenas celebrates the launch of his new book: discover his dazzling creations that show a never-ending vision that encompasses the influences of fashion, art, and music. With Rafael de Cárdenas, Moderated by Guy Dittrich, Editor-At-Large, Sleeper Magazine. More info

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L’ESPACE RETAIL

Advice and innovation dedicated to retail outlets Exploring best practices, studying emerging trends and sharing experiences cutting-edge debates/workshops conducted by retail specialists.

VIRTUAL REALITY-AUGMENTED REALITY, THE NEW SHOPPING EXPERIENCE
11:00 – 11:30am

Virtual Reality and Augmented Reality make the shopping experience more immersive, more interactive, and more fun. Let us help you discover and experience these new technologies. More info

INNOVATIVE RETAIL HASHTAGS ARE BUZZING ON SOCIAL NETWORKS!
12:00 – 12:30pm

Presentation of the barometer of popular international retail concepts provided through a cross-analysis of social network conversations and field research. What are the retail trends that go beyond viral value? More info

DESIGNING YOUR SOCIAL MEDIA STRATEGY
01:00 – 01:30pm

How to adapt the content of your website, catalog, and POS materials for optimal use on social media. How to transform this content into major visual posts, and establish your brand image. More info

REPRESENTING YOUR SHOP’S DNA IN A DIGITAL WORLD
02:00 – 02:30pm

How to increase your sales by maintaining the essence of your offline presence in an online space across your e-commerce and social media. From personalization of customer experience and SEO optimisation to story-telling and consistent brand visual language. More info

WHAT ARE BEST PRACTICES FOR EXHIBITING AT A TRADE SHOW?
03:00 – 03:30pm

How to prepare for the show and get your prospects to attend, optimize your presence throughout the show, transform your prospects into clients, and manage the post-show period. With Julie Réjean, Marketing Consultant and Coach. More info

WHAT’S NEW, OR, THE QUINTESSENCE OF PRODUCT NEWS AT THE SHOW
04:00 – 04:30pm

The different “What’s New?” spaces at the show highlight new products on offer at the show. Consumer interest is increasingly focusing on the product itself, its intrinsic qualities, and the meaning behind it. More info

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