Maison et Objet 2018: Best Design Conferences You Must Attend (DAY 02) — Are you looking for an easy and accurate way to keep yourself a step ahead on how evolving consumer trends and brand offers? Then, you must take into consideration attending to some of the best design events worldwide.

On January 19-23, 2018, Paris will be the favorite destination for professional designers and design lovers from all corner of the world. All because Maison et Objet Paris is also a great opportunity to attend to some of the best conferences in the Design industry. Since Interior Design Magazines‘ editors cannot miss the great opportunity of covering the main trends during this event, here some great info to help you organize your visit. So how about we get started on the right foot by exploring the big conferences that will take place during the event? Take a look at what will be waiting for you on the Maison et Objet 2nd day!

L’ESPACE CONFERENCES

The CONFERENCE AREA hosts 5 to 6 keynotes speeches and discussions a day on subjects varying from hospitality to retail, talks with exceptional designers, inspiring new concepts in interior design and the newest trends. Decoding the show’s main trend theme for January 2018 called “SHOW ROOM” is one of the main events to feature here.

AN ENCOUNTER WITH ROSSANA ORLANDI
11:00 – 11:45am

An avant-garde oracle? A design explorer? How does Rossana Orlandi manage to stay constantly ahead of her time? We’ll find out during a conversation with Alice Stori Liechtenstein. Rossana Orlandi, Founder, Spazio Rossana Orlandi, Moderated by Alice Stori Liechtenstein, Independent Design Curator. More info

RISING TALENTS: THE NEW STARS OF ITALIAN DESIGN
12:00 – 12:45pm

Federica Biasi, Antonio Facco, Marco Lavit Nicora, Kensaku Oshiro, Federico Peri and Guglielmo Poletti… They are 6 of the most promising talents on the Italian design scene. They were selected by 6 influential personalities from the world of design. An encounter with the Rising Talents Italy alongside Giulio Cappellini, artistic director, Moderated by Michele Lupi director of ICON DESIGN. More info

THE UNIVERSE OF SIMONE MICHELI
01:00 – 01:45pm

A project somewhere between heritage and modernity. A presentation of the newly renovated historical tower “Torre di Maiano” and of the “Leisure Spa” project designed by Simone Micheli for the Fattoria di Maiano in Fiesole, near Florence. Simone Micheli, Founder, Simone Micheli Architectural Hero, Francesco Miari Fulcis, Owner, Fattoria di Maiano, Chiara Sgreccia, Chief Press Officier, Simone Micheli Architectural Hero, Moderated by Ettore Mocchetti, Chief Editor, AD Magazine. More info

ART AND COLOUR, THE SUCCESSFUL MISSONI STYLE
02:00 – 02:45pm

How the strong vision of the iconic Italian fashion powerhouse Missoni has given birth to the very successful Missoni Home. Visionary Rosita Missoni herself explains how this renowned family business went about channeling their know-how and creative genius into an international lifestyle brand. With Rosita Missoni, Founder, Missoni, Moderated by Livia Peraldo Matton, Editor-in-chief, Elle Decor Italy. More info

NILUFAR: DESIGN THROUGH THE EYES OF NINA YASHAR
03:00 – 03:45pm

Nina Yashar, the founder of the Milan-based Nilufar Gallery, curator, and editor, is constantly searching for beauty in all its forms. Here is a look at her career path and her passion for design. Nina Yashar, Founder, Nilufar Design Gallery, Moderated by Marion Vignal, Curator and Independent Journalist. More info

LUCA NICHETTO, VISIONARY VERSATILITY
04:00 – 04:45pm

With Luca Nicchetto, Designer and Founder, Nichetto Studio, Moderated by Chantal Hamaide, Ch, Curator, Design Expert, Founder, Intramuros Magazine. In 2006 Luca Nichetto founded a multidisciplinary design studio in Venice, Italy, which specialized in industrial design, product design, and design consultancy. From the very beginning, this studio collaborated with a number of different brands and organizations, quickly expanding its influence far beyond Venice and Italy’s borders. More info

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L’ESPACE RETAIL

Advice and innovation dedicated to retail outlets Exploring best practices, studying emerging trends and sharing experiences cutting-edge debates/workshops conducted by retail specialists.

BRANDING: “MAKING YOUR BRAND SHINE”
11:00 – 11:30am

No one is better suited to build and personalize your brand than you are! Discover how to create a unique, personal, strong brand that is a reflection of you. With Morgane Maugendre, Ca cogite dans la boite Lab. More info

STORYTELLING, A HOW-TO
12:00 – 12:30pm

Storytelling? Yes, please! But how does one go about building a “story”? We focus on concrete cases and practical tools. With Camille Boutte, Founder, The Fab Story. More info

CONNECT WITH YOUR CLIENTS THROUGHOUT THE PURCHASING PROCESS
01:00 – 01:30pm

Clients expect smart and intuitive communication from your brand. With all-inclusive solutions and one-stop-shop technology, stay connected with your prospects and clients throughout the purchasing process. With Sonia Taourghi, International Brand Ad Ops Manager, Houzz. More info

CONCESSION MANAGEMENT: THE NEW MODEL FOR YOUR RETAIL LOCATIONS
02:00 – 02:30pm

Brick-and-mortar retail isn’t dead! Still, it’s essential to choose the right management system for a retail location or pop-up shop! Whether you’re a brand or a retailer, discover concession management, and free yourself from operational constraints. More info

ARCHITECTURAL DESIGN OF RETAIL STORES
03:00 – 03:30pm

Expressing the values of a brand through a unique customer experience, or, how an interior designer/architect translates and brings to life a brand platform, a product range, its merchandising, communications, digital integration, and more. With Dorothée Simon, Co-founder, RencontreUnArchi.com, Adrien Pichol, Interior Designer, Reality and Fantasy Design. More info

INTELLECTUAL PROPERTY: THE RIGHT WAY TO HANDLE THEM
04:00 – 04:30pm

This talk will focus on explaining various forms of intellectual property rights that exist to protect and defend a design or creation, as well as best practices to preserve your rights from the start. More info

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