Ludovica And Roberto Palomba Are Becoming Two Italian Design Legends! – After graduating together in Architecture at the University of Rome, the pair created Palomba Serafini Associati in 1994 (based in Verona, Italy) and since then. Discover more about this inspirational design duo here!
Ludovica and Roberto Palomba is definitely a duo that is behind one of the greatest design teams that give Italy the fame it currently has regarding the design area as a whole. Their distinctive hallmark has emerged from the capacity to combine a contemporary vision of society and user needs, with extensive knowledge of the historical and cultural roots of design, producing results that blend the past with the future.
This unique and personal approach makes Ludovica and Roberto Palomba particularly sensitive to issues about the function and the need to create long-lasting products. “The fact that every day it is a new challenge is definitely something really inspiring for us”, explained the renowned Italian design duo who founded the renowned Palomba Serafini Associati design studio in 1994 in Milan.
Whenever the name of Ludovica and Roberto Palomba are pronounced, they are often referred to as being “a golden couple of Italian design”, and with the solid career they’ve been building throughout the years it’s no wonder. Palomba Serafini Associati essentially consists of a company that deals primarily with architecture, interiors, industrial design, exhibit design, graphic design, art direction, communication and even with matters related to media strategies, as well as marketing consulting. The duo has in the past performed as either product designers and art directors for the many clients they’ve dealt with in the past.
Both Ludovica and Roberto Palomba have been involved in incredible projects since starting their aforementioned company. Roberto Palomba, for instance, has also been teaching at the Polytechnic of Milan, within the course of the industrial design department, having been involved and engaged in many design workshops as either a visiting professor or a senior tutor.
Of course part of the success behind Ludovica and Roberto Palomba’s career has to do with their partnerships with bespoke brands such as Bosa, Ceramica Sant’agostino, Driade, Elmar, Flaminia, Kos, Lema, Schiffini, Technogym, Tubes, Zucchett, Foscarini and Poltrona Frau along with the attribution of some relevant awards for their work such as the Elle Decoration International Design Award, the Compasso D’Oro, the Red Dot Award, the Design Plus Award, as well as the Product Innovation Award. Looking back on accomplishments such as these it’s no wonder that both designers have admitted to feeling “truly happy of our 25-year career in architecture and design.”
Ludovica and Roberto Palomba are known for searching for essence above all when taking on a new design project. Many of their design influences are known to come from the concept of balance of oriental heritage and also from the Nordic style. By mixing these two elements their main aim then focuses on acquiring an aesthetic result alongside a space that allows the well-being of clients. “We are working on many different projects, at this moment what takes us a long time is a research we are doing to identify the guidelines of 25 years of work for an exhibition that we will do next December”.
Ludovica and Roberto Palomba also pointed out that the design industry is changing rapidly and that the new generation will definitely play a weight role in the future of this industry. “(…) the time of good designers is ending and we hope that the moment will come with the new generations. Less designer, more design”. The designers deeply acknowledge the impact that social media have on the work of many people these days.
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