HOK Design Studio Is A Symbol Of China’s Modern Architecture Industry –They design buildings and spaces that respond to the needs of people and the environment. Recently, they went on a four-year “business trip” to Shanghai to harvest hotel projects for their New York design team from a rapidly growing China market.
HOK is a global design, architecture, engineering, and planning firm. Their team of renowned designers is rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.
As hospitality designers, HOK begins each design project by understanding what makes its location a destination. What is the history of the site? Who are the local people? What is the art scene? What is the political situation? – are some of the questions that they make, because for them it’s very important to learn about each new culture before the design project even starts.
From the several accolades the firm has collected, the HOK design studio highlighted the 2019 Firm Award from the American Institute of Architects, the Best Airport in the Middle East and the 2018 Healthcare Design Awards.
“The most challenging time in my career was right after the economic crash of 2008. I was working in New York at the time and I was afraid to answer the phone for fear that another client was calling to halt a project. Ultimately, I went on a four-year “business trip” to Shanghai to harvest hotel projects for our New York design team from a rapidly growing China market.”
Although HOK doesn’t have an official to-do list, they feel that they still have a lot of things to accomplish. There are over 200 countries in the world and they’ve been to less than half, so, according the design studio they still have so much to learn and do.
Their hospitality design ideas are always branded, such as the award-winning Rosewood Abu Dhabi. In terms of the architect and designer, HOK is their brand. As the design lead on their projects, they work with specialty consultants to ensure their design ideas are properly executed.
According to HOK, they usually have two separate clients on each design project: the owner/developer and the hotel operator. The owner/developer is the one who brings the vision, goals, and values to the inspiring design. They usually have a contract directly with them.
The hotel operator represents the brand, which defines the guest they are designing for. It is the operator who will introduce them to their next owner/developer.
For the future, HOK’s designs will be more inclusive and thoughtful. This is possible to achieve by seamlessly bringing together a breadth of disciplines including planners, architects, interior designers, landscape architects and designers of every scale from lighting and graphics to staff uniforms and tabletops so that no detail is left to chance. They would like for all design projects to reflect their concern for the global environment at every scale.
Currently, HOK‘s incredible designers have been working on two design projects. The design idea for the St. Regis Belgrade that is rooted in regional inspirations, from the river that bifurcates the city to the local metal craftsmanship technique. And the Xiamen Tefang Portman Seven Stars Bay Resort, which is inspired by the grand hotel traditions of the French resort.
It is a large resort with three independent hotels. HOK’s have developed three different narratives for each design project: a French historic re-creation, a young family renovates a historic French hotel and the French village. The luxury design property will open later this year.
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