Design An Art Déco Design Project With The Help Of Jorge Cañete – Being Genevan of Catalan and Andalusian origin, the renowned interior designer started giving his first steps into this area when he graduated from the course of Interior Design from the London Metropolitan University. After that, he went through many architectural projects in several architecture studios located in the cities of Rome and Geneva.
“I don’t really follow trends, what matters to me is the emotions of my clients and their values because they are timeless and always true, which is not the case with “trends”…”
Jorge Cañete’s past experiences were the launchpad for the launching of his own studio titled Interior Design Philosophy. Inspired by his multicultural background, the renowned interior designer became famous for introducing artistic concepts in his luxury design projects.
Right now the Genevan designer along with his team are working into finishing a villa in Spain located in the region of Extremadura. The design project at stake is based on the history of the town within the location, Trujillo, known for having been the place where the majority of conquistadors from Spanish history were born.
Having a unique career in luxury products aligned with a sharp sense of beauty, thanks to his talents for interior design manifested through 3D, he definitely managed to make a mart within the industry thanks to both his talent and his philosophy.
Interior Design Philosophy is the perfect example of a studio with a unique philosophy in the approach to customers. One of their main keywords is “Serendipity”, which means “happy accident” or “pleasant surprise”. In other words, the studio has the tactic of, according to their homepage, “finding something good or useful while not specifically searching for it”. The projects bear a heavy inspiration from factors such as the environment, the location, and also the client’s personality, starting the whole process as a “white page” in which the story and values of the client will be written.
When asked about what he loves most about his work, Jorge Cañete points to the contact with people, due to the fact that he has the habit of defining his job as a “mirror” that has to reflect the personality and emotions of the clients, see that they are the main source of the inspiration for his work. When it came to the matter if he has achieved everything he wanted in his life Cañete gave an answer thinking about what expects him further down his career path.
The types of clients that search for the services of Interior Design Philosophy were described by Jorge Cañete as the types of people who are seeking an emotional, narrative and a sort of poetry in their interior design projects. More specifically they are the type of people who look for interior decor and interior that narrates who they are. For Jorge Cañete, communication is definitely one of the main factors behind his success with clients.
Thanks to his unique take on interiors, Jorge Cañete has an alternative proposal for his clients, introducing a little poetic vision of the world by mixing in modern and classical elements. Some of the main keywords for Interior Design Philosophy are areas such as art, poetry, and philosophy. Curiously enough, when asked about what he believes are the top trends that are currently dominating the interior design industry from a creative perspective he admitted that “trends” are not really the main topic that comes to mind.
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