See CovetED Exclusive Interview With The Italian Designer Laura Pozzi – In this incredible interview with one of our favorite luxury design magazines, Laura explained that what she loves the most about her work is mostly centered around the possibility to create different forms of projects around design. The renowned interior designer is also a visual story decorator who has been working for design companies, art directors, magazines, and hotels. With a strong specialization in interiors, still-life, food, lifestyle, and events. Find out more info here!
“A good designer has to think to the products including how to produce them at the low environmental impact. You would say that they already do it. I say that it’s really not enough.”
Laura Pozzi created her design studio in 2003, a business that even to these days is focused on styling, interior design, set design, and photo production. Laura plays a multitasking role in this project by acting as a stylist, creative director and executive producer in an interior design firm with its locations currently located in Follina, Treviso, Venice and in Milan. She defines her relationship with her audience as a “multidisciplinary communication Studio”, with whom she communicates through social media by sharing some of her knowledge, work and some details she sees with her eyes every day.
Having had a long career it’s only natural that Laura Pozzi went through a couple of challenges that really put her abilities, along with her mindset to the test. She recalled one particular design project that really challenged her 4 years ago, both professionally and mentally. Having had a long career it’s only natural that Laura Pozzi went through a couple of challenges that really put her abilities, along with her mindset to the test. She recalled one particular design project that really challenged her 4 years ago, both professionally and mentally.
“I am born, professionally, as a stylist. The first rule for me is NOT having a style but KNOWING well how to do different styles. You have to study a lot. The glue of all my projects is minimalism, anyway. Less is always more.”
Her take on design projects centers essentially around three main keywords: colors, emotions, and simplicity. She is known for enjoying the possibility to create a Taylor-Made style for all projects, being heavily inspired by other relevant design icons such as Lina Bo Bardi, Gio Ponti, and Verner Panton. Regarding her style, Laura Pozzi clearly knows what she’s doing in her professional life, as well as the importance of not sticking to one style only.
When it comes to defining her type of client consists of a group of people younger than her and with the highlight being the second or the third generation of their design brand. She defines them as being the type of people who are determined, strong and with a broad vision of the world of today. Despite this seeming like a homogenous type of client, Laura Pozzi knows the importance of adapting to more than one different style when taking on a new design project. Her inspiration is best defined by her as follows:
“I am working on different projects and the inspo depends on the language of the brands. Imagine brands as human bodies, they are all different with different needs.”
When it comes to her hopes for the future of design Laura Pozzi doesn’t hide the fact that she wishes that all of the design brands in the world would start to respect the planet more. She also hopes that many designers and design companies will improve the practices in their work by thinking more about other factors in their jobs aside from factors such as lines, industrial costs and the final price for their bespoke products.
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