Design critic Alice Rawsthorn well known for writing for International New York Times and also for having a column in Frieze Magazine, reveals her true opinion regards Salone del Mobile, mentioning that the fair lost the true focus in design by becoming a place that only celebrates marketing. Rawsthorn wrote in in her latest By Design column for the art magazine, that the famous fair has become so dominated by “shameless promotional stunts, seemingly unrelated to furniture, that the British designer Jasper Morrison has suggested renaming the Salone del Mobile, the Salone del Marketing,”
In her Frieze column, titled “The shifting influence of Milan’s Salone del Mobile”, she reminds the history of the fair that had started in 1961 and the contribution that furniture did for country’s postwar economic recovery, saying that nowadays furniture lost its cultural importance.
Have you ever been to Salone del Mobile? Do you share the same opinion?
Written by Ekatarina Masanova